(Download pdf) The Creative Priority: Driving Innovative Business in the Real World
✿ Jerry Hirshberg ✿
| #2248080 in Books | 1998-01-20 | 1998-01-20 | Original language:English | PDF # 1 | 9.25 x.93 x6.13l, | File Name: 0887308309 | 261 pages
||1 of 1 people found the following review helpful.| An excellent book on building a business around creativity|By Daniel R. Wilson|There are countless books on creativity as it relates to business. Most of them have about as much substance as cotton candy. They leave the practicing manager with little more than a disconnected list of suggestions as to how they can tack creativity onto a stodgy organization.
Jerry Hir|From Booklist|Because of its elusive nature and abstract quality, creativity is a difficult topic to discuss. When authors consider the prospect of "managing" creativity, what they usually do is describe environm
How does your company define creativity? Or does creativity define your company? In this remarkable book, Jerry Hirshberg, founder and president of Nissan Design International (NDI), distills his experience as leader of the world's hotbed of automotive innovation and reveals his strategy for designing an organization around creativity.
Rather than championing the traditional treatment of creativity as a vital component in business, Hirshberg shows how creativity can b...
[PDF.qa62] The Creative Priority: Driving Innovative Business in the Real World Rating: 4.91 (648 Votes)
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You can specify the type of files you want, for your gadget.The Creative Priority: Driving Innovative Business in the Real World | Jerry Hirshberg. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
